The Arska brand logo has been renewed

Arskametalli Oy has renewed the brand logo of the Arska grain drying products. The original logo was designed in 1989 by Jorma Käkönen, the son of the founder of the company, Arvo Käkönen. The current logo was reformed by Jorma Käkönen's granddaughter, Arskametalli's marketing equivalent Jenni Käkönen. The new logo will be launched on October 1, 2017 and will be updated in our marketing materials over time. Arska dryers will meet 60 years in the coming year and we felt that this is the right time to upgrade the company's visual look. For almost 40 years the old logo has been known to farmers, so it was not desired to upgrade too radical. We wanted our logo to be distinctive, understandable and easy to read. The renewed logo has the old blue color, the grain spike and handmade, masculine font. We also made an anniversary logo in honor of the 60-year-old brand.